Two heads are better than one – but even a two-man operation has its limitations. Founders of ReAthlete, Ziv and Shahar, had launched a successful Kickstarter campaign to fund production of their highly-accessible, portable massage therapy solutions. Interest was rife, and yet, sales were slow. Still, the pair had great ambitions: to launch half a dozen products
in the next 12 months, and to triple revenue year-over-year. One thing’s for certain, they wouldn’t achieve these milestones alone.
Two heads are better than one – but even a two-man operation has its limitations. Founders of ReAthlete, Ziv and Shahar, had launched a successful Kickstarter campaign to fund production of their highly-accessible, portable massage therapy solutions. Interest was rife, and yet, sales were slow. Still, the pair had great ambitions: to launch half a dozen products
in the next 12 months, and to triple revenue year-over-year. One thing’s for certain, they wouldn’t achieve these milestones alone.
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Brand Strategy
Product Design
Website Development
Landing Page Development
Cross-Platform Launch Strategy
Campaign Creative + Content
Graphic Design
Social Media Management
Influencer Marketing
Paid Advertising
E-mail Marketing
The challenge – to convert enthusiasm into sales, followers into consumers – was one we attacked from all sides. It was the result of no singular effort, but rather the complete synergy of brand development, to paid media and influencer strategy, that enabled ReAthlete to launch four new products within 12 months, increasing sales by 1000% in just 18 months.
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#foldout #followthrough
To compete alongside industry leaders, you’ll need a level of social proof that only esteemed athletes can provide. Enter Collin Sexton of the Utah Jazz. Organic and authentic was the name of this campaign. The intention was pure: to position an everyday product in the hands of an aspirational sportsman. To let his story and routine dictate the rest.
Few things inhibit a successful Commerce retailer like a poorly-converting website. Step #1 was to generate a user-friendly, unambiguous design to represent the brand at its highest.
Few things inhibit a successful eCommerce retailer like a poorly-converting website. Step #1 was to generate a user-friendly, unambiguous design to represent the brand at its highest.
Our production team moved much like DEEP4s. Powerful.
Soon, ReAthlete would adopt a complete library of intentional content to accommodate every stage in the funnel. First-time reactions. Check. Lifestyle content. Check. Tutorials, unboxings, user experience.
Check, check, check.
Paid advertising was as tactical as always, positioning the DEEP4s and the AirC+HEAT in front of every undiscovered athlete. Their aching aunt too. Segmenting both audiences was vital to targeting the everyman, with the precise messaging they needed to hear.
An Instagram follow was exchanged for PRO recovery tips and hacks for accelerated performance. Alongside informative content pillars, came ambitious and extremely motivational lifestyle pieces. First, we’d energize the crowd. Then, offer them the best tools to put that energy into action.
As ReAthlete expanded its range, its strategy grew in tandem. Hello, educational blog posts. Welcome to the chat, unique e-mail marketing campaigns. The award for most integral of all goes to custom landing pages, devised for the launch of new products and effective holiday promotions.
Just like that (and yet, not like that at all), sales were up by 1058.91%. Transaction volume elevated by 1100.53%. And that’s on the 1 Degree Shift.
